Propaganda is a ubiquitous and powerful tool that is meant to manipulate the minds of the public and to fabricate consent.  As stated by Bernays (1928), “We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of.”...

Propaganda is a powerful tool that is utilized by governments and other institutions in our society in order to push agendas that are meant to deliberately mold the human mind (Bernays, 1928).  From a vicious point of view, propaganda is about consciously presenting du...

Narratives are a way to understand the world around us and our place within it.  We are naturally driven to utilize narratives because this is exactly how we systematically make sense of our surroundings.  To put it simply, narratives give meaning to our personal and...

We are intuitive beings that think metaphorically. Narratives are filled with archetypical, cultural, and personal metaphors or figurative speech. Metaphors are a vital component of our language because they allow us to interpret our surroundings. Narratives give meani...

 Narratives are made of archetypal metaphors that work at the unconscious level of the mind.  We interpret the world based on our personal and collective experiences in our society.  Our brains not only prefer vivid physical and creative images over words, but the key...