Narratives are made of archetypal metaphors that work at the unconscious level of the mind. We interpret the world based on our personal and collective experiences in our society. Our brains not only prefer vivid physical and creative images over words, but the key for accessing and unlocking the unconscious mind is by feeding it with positive figurative language (Lakoff, 2008).
The fact is that our decisions are heavily influenced by our unconscious processes. Understanding the role metaphors play in the way we perceive the world can potentially help people to become conscious of vital unconscious processes that propel the way we think and act. Furthermore, our narratives are impacted by our language, and our world is shaped based on the knowledge that we have, including the different narratives that we experience in our environments (Lakoff, 2008).
Narratives are what keep us connected, and narratives allow us to place ourselves in the shoes of others in order to try out other realities. There is no doubt that narratives influence the way we think and even the way we act in our society. To put it simply, our bodies are constantly scanning for information, and narratives provide structure to our brain (Lakoff, 2008). It all comes down to neuro binding, which is the way our brains organize information from stories in order to perform an action. As stated by Lakoff (2008), even the simple action of grabbing a glass and drinking water from it has a clear and symbolic structure that is activated in our brains due to the billions of neural connections that we have.
Lakoff, G. (2008). The political brain. Viking Penguin. Retrieved from